Target Audience: All librarians who are interested in developing strong advocacy skills
1) Participants will identify the elements of an effective, purposeful story and will be able to create such stories.
2) Participants will be able to incorporate storytelling within their advocacy efforts.
Whether persuading an administrator within your institution or lobbying for external action, storytelling can be a powerful and compelling advocacy tool. Telling stories about real people and real challenges is an effective means for convincing others of your viewpoint. What makes a good story? How can you incorporate the elements of storytelling into your advocacy efforts? After learning the fundamentals of a persuasive story and how to successfully integrate the story within a strategic advocacy campaign, participants will have the opportunity to practice their newly acquired skills in small groups. Volunteers from the small groups will share their story drafts with the larger audience and receive constructive feedback.