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Sunday, July 22 • 3:45pm - 5:00pm
PLL-SIS Program: The New "A" Team: Library and Marketing

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Target Audience: Librarians who want to increase their value and visibility within their firm

Learning Outcomes:
1) Participants will learn tips for collaborating with the marketing department as well as the benefits it brings for both departments.
2) Participants will be able to identify best practices for streamlining and organizing workflow between these two departments.

For librarians who have seen a need for competitive intelligence (CI), or who have been charged with setting up such a program, this panel discussion will provide practical tips on how to work with not only attorneys, but also your firm’s marketing and/or business development team to make it happen. Mark Gediman saw that opportunity at Best Best & Krieger, and convinced his executive committee and CMO to work with him to develop and launch the program. Louella Randall was charged with creating a CI program at Sutherland Asbill & Brennan. After hiring John Jackson and embedding him in the business development area, Randall, Jackson, and Senior Director of Client & Practice Development Kelly Williams Rike have worked closely together to improve and streamline the research process. Hear a lively discussion that will leave you with advice and insights about the process that you can use at your own firm.


Organizers/Presenters
avatar for John L. Jackson

John L. Jackson

Business Research Librarian, Sutherland Asbill & Brennan
I moved into business research at Sutherland Asbill & Brennan in Atlanta after 14 years as a research librarian at two major daily newspapers. I am passionate about helping my firm grow by offering genuine insights into companies and industries worldwide.


Sunday July 22, 2012 3:45pm - 5:00pm
HCC-Room 207

Attendees (131)