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Tuesday, July 24 • 3:45pm - 4:45pm
K4: Customer Service and Marketing: Shaking Things Up to Achieve a Great Library Identity

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Target Audience: Librarians interested in reference and research, client services, access services

Learning Outcomes:
1) Participants will be able to identify how to put customer service ideas into action plans while getting library staff buy-in on a new customer service and marketing plan.
2) Participants will be able to list at least three creative ideas on how to shake up their image and create that corporate brand loyalty feeling.

Customer service, image, and marketing are important in gaining loyalty from consumers in the corporate world, but they are just as important in all types of law libraries. While certain companies automatically make you think of great customer service, others can be quite the opposite. Learn how you can create better customer satisfaction and loyalty in your library, while having a little fun along the way. Shake things up, get some new ideas, and put them into action!


Eileen Santos

Assistant Director for Public Services, Howard University School of Law Library

Tuesday July 24, 2012 3:45pm - 4:45pm EDT
HCC-Room 312

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